We believe that the soul of every organization is the sum of souls involved. This is why we built a team of passionate professionals devoted to changing the world of micro-businesses and freelancers for the better. Here they are:

Management

Ron Daniel

Founder & CEO

Ron has over 6 years of entrepreneurial experience and 10 years of management experience. Prior to founding SohoOS he founded Indivisual TV and The Karaoke Channel, two international media companies. Prior to that Ron served as the head of sales and marketing for Media Direct Ltd, a leading direct marketing company. Ron is also the author of the best selling books “Roberts Golden Advice” and “Did I murder Gadi Elmaliach?”

Aliza Peleg

COO

In her last position, Aliza led the operations and planning function for Better Place globally. She was a founding member of Better Place and was with the company since its official launch in 2007. Before joining Better Place, Aliza was managing director of SAP Labs U.S., where she was responsible for strategy and operations of the software company's development labs. She also led the SAP Global Labs’ Network. Aliza joined SAP in 2001, after the company acquired TopTier Software, where she was general manager for five years. Prior to that, she served in business development and marketing roles at Scitex and Apple.
Aliza has a B.A. in Mathematics and Computer Science and an M.B.A. from Tel-Aviv University.

Orit Mossinson

CMO

Orit is an Internet Marketing and E-Branding expert with over a decade of experience in biz dev & marketing (both online and offline).
Orit also founded Web Agent Holdings Inc. which owns worldwide representation of several startup companies and is a Co-Owner of several patented ventures and patents for the Internet and cellular market. Before founding Web Agent Holdings, She was CEO for several Online Gaming Ventures.
In 2004 Orit completed her Ph.D. research on “E Brand Equity” and has been consulting to several International Internet enterprises ever since. Orit holds Bachelor of Business Administration (BA) & Master of Business Administration (MBA) from Ben-Gurion University, Israel and a Doctorate of Business Administration (Ph.D.) from York University. She is also a part of a cross country Academic research on Internet Changing Strategy & E Brand Equity.

Eran Manor

CPO

Eran has over 10 years experience in project flowcharting, interface wireframing and interface design, bundled with a deep and comprehensive understanding of the way CRM and ERP systems work. Eran holds an MA in Media Studies from the New School University in NYC.

Nir Klar

CTO

Nir was the founder and CTO of Media Layers, a mobile advertising platform company. Before co-founding Media Layers, Nir served as R&D Group Manager at Xeround Systems, a real-time network Telco/IMS database company. Prior to that, Nir served in several senior technological positions at Mobixell Networks. Nir has also served in leading R&D positions focusing on communication and security in the IDF (Israeli Defense Forces), Nice Systems and IncrediMail. Nir holds a BSc. Cum Laude in Computer Science from the Technion Israel Institute of Technology and an MBA from Tel Aviv University.

Danna Raz

Operation Manager

Danna is a focal point of SohoOS operations. With a bachelor's degree in international relations and media studies from the university of Bar-Ilan, Danna Has over 7 years of management and financial experience. There's nothing she can't do.

Eyal Weitzman

Head of BI

Eyal is an experienced expert in leveraging the accumulated data in the organization to a true Business impact.
Eyal's earlier work experience includes leading Business Intelligence teams at the corporate level and six years leading IT teams at Intel corp - supporting one of the world's largest and most advanced automatic chip manufacturing facilities.
Prior to joining Intel, Eyal served as an executive officer (XO) aboard an israeli missile boat.
Eyal holds a B.sc in Industrial engineering and management from the Ben Gurion University of Be'er Sheva.

Board

Michael Jackson

Michael joined Mangrove in 2007 after serving as the Chief Operating Officer at Skype, being directly in charge of rapidly making the company turn from an idea into a well-managed multi-million dollar business. With over 25 years of experience in the Telecom industry, Michael had the opportunity to work for, grow and found over a dozen different businesses. Michael graduated with honors from University College London with a degree in Communications Engineering.

Mark Goines

Mark has an extensive track record of working with high growth companies as an entrepreneur, executive and angel investor. Prior to joining Morgenthaler, Mark helped build and run Intuit’s Consumer Tax business (TurboTax). He also served as Senior Vice President of Intuit’s International Division, managing businesses on every continent, creating new products, acquiring companies and building partnerships. Mark also served in executive positions at Wells Fargo and Charles Schwab.
Mark holds an M.B.A. and a B.S. from the University of California at Berkeley. He served as president of the Los Altos Educational Foundation and has been elected as a trustee of the Los Altos School Board.

Nir Tralovsky

Nir Tralovsky Has been a Serial Seed investor for the last 15 years. Behind the success of companies like Nielsen buzz Metrics, AdsMarket, SurfEU, RSL Communications, PSINet Europe and others.

Roy Saar

Roy founded and developed several start-up companies over the past 15 years including the Sphera corporation (sold to Parallels in 2007), RFCell Technologies as well as being involved in the launch of Wix.com and Polaris solutions. Roy holds a bachelor's degree in Economy and Administration.